Shopify
App store install, ~1 minute to live. Both PetRx by Flex and FlexProtect.
For retailers
Embedded protection that stays out of your brand's way.
If you run an ecommerce store, you're already curating an experience. Flex products slot into that experience without competing with it. Your customers get real protection. You get a new revenue line. We handle the carrier mess.
Platforms
Built for Shopify today. More platforms coming.
More ecommerce platforms
In active development. Talk to us about your stack.
Custom integrations
For larger retailers, we build direct integrations into your checkout.
Integration
Three steps to live, no engineering.
01 Install the app
One-click install from the Shopify App Store. Pick the products you want to offer.
02 We classify your catalog
Auto-classification matches your products to the 41 covered categories. Review and approve.
03 Coverage goes live
Your customers see the embed at checkout from their next order onward.
Revenue
A new revenue line that scales with your sales.
We share marketing fees with our retail partners on every protection product sold through your store. The model is simple: when our products perform for your customers, you participate in the upside.
The specifics — fee structure, payment cadence, minimums — depend on category mix and volume. We talk specifics in the demo.
Cumulative across past programs
$1.4B
Gross written premium
Past performance through programs the Flex team has built since 2007. Not a forward guarantee — context for the model.
Division of labor
We handle the insurance work. You run your store.
| Task | Flex Embedded | Your team |
|---|---|---|
| Carrier relationships | ||
| Product classification | ||
| Real-time pricing | ||
| Policy issuance | ||
| Claims handling | ||
| Customer support for coverage | ||
| Compliance and regulatory | ||
| Install the app | ||
| Approve catalog mapping | ||
| Customer support for product purchases |
Who stands behind the products
Trusted carriers. Real financial backing.
AIG
Warranty insurance
AIG
FlexProtect plans are insurance products underwritten by AIG, one of the world's largest insurers. Customers get a certificate of insurance, not a service contract.
Visit AIGHealthy Paws
Pet insurance
Healthy Paws
PetRx by Flex pairs the free savings card with optional pet insurance quotes from Healthy Paws, a leading US pet insurer.
Visit Healthy PawsTalk to us about your store.
A 20-minute demo is the fastest way to see what the install looks like, what the revenue model would be for your category mix, and what timeline makes sense.