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Embedded insights

What we're learning about embedded protection.

Long-form pieces about embedded insurance, ecommerce checkouts, and what's actually working for retailers and customers. Written by the people building it.

FeaturedEmbedded insurance

Embedded insurance quietly passed $200 billion. Here's the merchant read.

The embedded-insurance market is projected to nearly 5x by 2030 — and Shopify checkouts are where a lot of that GWP is quietly being written.

Matthew Snyder · August 30, 2026 · 5 min read

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Recent

More from the team.

Retailer playbook

The 10 to 25 percent attach question: checkout, product page, or post-purchase?

Every warranty vendor promises higher attach — but where the offer sits in the purchase path matters more than any pitch on top of it.

August 23, 2026 · 5 min

Retailer playbook

Revenue per visitor, worked out on the back of a napkin

For a store doing $1.50 RPV, a well-placed protection offer can lift the number 10 to 15 percent without touching acquisition spend. Here's the math.

August 15, 2026 · 5 min

Retailer playbook

Service contract, extended warranty, real insurance: what the label actually means

The FTC classifies most 'extended warranties' as service contracts, not insurance — and the difference shows up when a customer files a claim.

August 8, 2026 · 5 min

Category deep dive

Bike theft is an insurance problem. Bike damage is a plan problem. Retailers should say so.

A checkout protection plan is a good answer to accidental damage, battery failure, and drops. It is not the answer to theft — and pretending otherwise sets bike buyers up to feel misled.

August 1, 2026 · 5 min

Category deep dive

The pet prescription gap: what your customers are quietly paying every month

Vets routinely mark pet drugs up three to seven times what the same script costs at a human pharmacy — and it's the chronic refills that add up.

July 25, 2026 · 6 min

Embedded insurance

Navigating embedded insurance for ecommerce platforms

A look at how embedded insurance is reshaping ecommerce — and what retailers should know before they pick a partner.

May 25, 2023 · 4 min

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